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Promotional Products, Categorized Promotional Items

Promotional products, sometimes called swag or schwag, are merchandise imprinted with a logo used as part of an organization's communication strategy for promoting a company (corporate image, brand, or event.) Promotional products are extremely useful as unexpected touch points for a brand to remind customers an organization's brand or message when they least expect it. For example a person wearing a logo shirt potentially exposes the company logo to thousands of persons over the life of the cloth item.

A recent study by the Advertising Specialty Institute came to the conclusion that promotional products is a superior form of advertising when compared to all forms of TV, radio and print advertising because it is the most cost effective. This study reveal that 62% (of a promotional product receiver) have done business with the advertiser AFTER receiving the item; 84% (of end-users) can name the advertisers on the items they receive; Ends-users keep products for (an average of) 7 months; the average cost-per-impression of a promotional product = $.004.

Browse our catalog and choose from thousands of promotional products for your next promotion, giveaway, trade show, conference, client gift, employee incentive, or as part of your next guerrilla campaigns.

What determines a good promotional product?
Connection with the audience
Delivery method
Relationship building capacity

Promotional Products Categories


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Beverly Hills International, Inc.
1101 S. Rogers Circle, Suite 4
Boca Raton, FL 33487
Toll Free 1-888-799-2001
Fax 561-988-0083
e-mail: sales@beverlyhillsusa.com


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